Lifestyle & Aspirations
The focus of launching and selling a fragrance product on the market can't depend solely on the scent or the brand name. The packaging is an integral part of the fragrance's value proposition. What the consumer sees and feels must fit into their lifestyle and aspirations. For ancillaries to a flagship fragrance, the packaging needs to follow the style of the flagship product. For a stand-alone product, the packaging needs to impress consumers on its own.